Gurvinder Kaur
Welcome, and thank you for visiting my portfolio! I’m a multidisciplinary designer with 5+ years of experience creating impactful, audience-driven visuals. Born and raised in India, now based in San Francisco, I’ve honed my skills through agency work and campaigns in Bay Area politics, where I’ve learned that bold, empathetic design drives real results.
Moving countries and being multilingual has shaped my ability to connect with diverse audiences and design work that truly resonates. I’m passionate about storytelling through branding, packaging, animation, photography, video, and all forms of visual communication.
TogetherSF
From blogs to social media, I’ve led asset creation and management across diverse platforms, ensuring brand consistency and alignment with organizational goals. My expertise spans designing and sourcing branded materials—swag, banners, flyers, and business cards—while managing vendor relationships. I specialize in motion design, video production, and editing, creating dynamic content for events, social media, and paid campaigns. Collaborating with Creative Directors, I’ve contributed to impactful campaigns, including Voter Guides across print, digital, and social platforms. I’ve also conceptualized and produced animated and static ads for Meta, Instagram, YouTube, and Google. Additionally, I deliver polished presentations for board members, external stakeholders, and internal teams.
Buffalo Bills Brewery
Single-handedly created this project, including brainstorming the brand logo, colors, and overall look and feel based on their heritage. Conducted in-depth research on alcohol labels to determine required information and studied competitor beer brands for industry insights. Developed multiple iterations of the bottle design, including 3D renditions and carefully selected typefaces and materials. Additionally, I animated the logo for promotional use, ensuring a cohesive and dynamic brand presence.
1CityLimo
1City Limo, a luxury limousine service based in San Francisco, tasked me with enhancing their brand identity and online presence. I conducted comprehensive research into the limousine industry, studying market trends, key website features, and audience expectations. I designed the logo, business cards, and promotional materials, while also developing the website layout. Working closely with the client, I delivered a customized website and produced dynamic social media content, including reels, to strengthen their digital presence and engage their target audience.
Neyyi
Neyyi, an organic ghee brand based in Texas, reached out to me to bring their vision to life. I collaborated closely with the client to research the current market for their product, identifying key elements for the label design. I developed the logo, color scheme, and product label, ensuring the design reflected their brand identity. Additionally, I worked directly with the printer to ensure the labels were produced to the highest quality standards.
FortyForty
Design Agency
I supported senior designers with research, mood boards, and production tasks for clients like SD Symphony, Rhumble Cannabis, Drew School SF, and MyOwnMed. I also managed client communications directly and coordinated with printers to ensure the timely delivery of finalized collateral.
Basilflower Patiserrie
Basilflower Patisserie, a Texas-based pastry shop, reached out to me to develop a distinctive and inviting brand identity. I collaborated closely with the owner to create a fresh and approachable logo reflecting their artisanal offerings' essence. Additionally, I designed a complementary color scheme to enhance the brand’s warmth and accessibility. Alongside the logo, I also developed promotional materials to ensure consistent messaging across all touchpoints, helping to establish a strong and cohesive brand presence.
Contrast
Design Works
I designed both print and digital brand assets for product launches, including for high-profile clients such as Qualys. Working closely with the Art Director, I contributed to the development and execution of comprehensive web and print campaigns for major events like Black Hat 2022, ensuring a cohesive and impactful brand presence across multiple platforms.
SF UN Hope For Peace
Led the creation of the brand book as part of a larger project team. Contributed to the development of branding guidelines, a poster highlighting San Francisco's role as a fortress during WWII, social media strategy, and asset creation for the event, ensuring a cohesive and impactful presence.
Monarch Tractors
I designed brand assets, icons, and internal presentations for Monarch Tractors, ensuring that all materials aligned with the company’s mission and goals while maintaining a consistent and professional visual identity.
